The major challenges for a Telecom Data Analyst
In the digital world how can enterprises stay ahead in the race? Analytics is the new Oil as being a Data Scientist was recently voted by Forbes as the hottest job title in America being a Telecom Data Analyst can be a very interesting job.
Yes, analytics are the new oil; the new currency. And the practice of mining insights can help enterprises grow including those with vast often under utilised behaviour and demographical profiling of their customers, like the major network operators in the Telecoms category.
Can Telecom companies use analytics to improve their processes and enhance customer satisfaction? Absolutely! And that’s why some of the Mobile Network giants are major hirers of Telecom Data Analysts right now as they battle it out in mature markets, with lower margins, more churn and more technologically advanced and more nimble startup disrupters.
Challenges for Telecom Data Analysts
One of the major challenges for all Mobile Network Operators is customer churn particularly from their much more valuable contract customers. Telco companies and mobile manufacturers are very competitive in offering appealing deals both to acquire and retain customers that any trend the Telecom Data Analyst can identify that gives a new or earlier signal that a customer has an increased propensity to switch providers is worth it’s weight in gold. For this purpose the size of the schema the Telecom Data Analyst has open to them is just enormous. A Mobile Operators information on their customers and their behaviour really is a potential dream factory for a curious and motivated Telecom Data Analyst!